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RootMallowCurrent

Data Privacy Policy

Your privacy is important to us at RootMallowCurrent

Effective Date: February 20, 2026 | Last Updated: February 20, 2026

What We Gather

Personal Details You Share

When you reach out to us for corporate floral arrangements or gifting services, we collect information you choose to share. This includes your name, company name, email, telephone, delivery addresses, and particular requirements for your floral needs. We also obtain payment details at checkout, though processing is securely handled by our payment partners.

For corporate clients, we might gather additional business data such as company registration details, preferred delivery times, and budget specs. This enables us to tailor our services to your business requirements.

Data Collected Automatically

Our site automatically gathers certain technical details when you visit, including your IP address, browser type, device information, and navigation patterns. We use this to enhance site performance and to understand how clients discover our services.

Important: We do not collect more personal data than needed to deliver our flower arrangements and delivery services. Your privacy is central to how we run our business.

How We Use Your Information

We primarily use your personal data to complete floral orders and deliver excellent service. This covers processing orders, coordinating deliveries, crafting custom arrangements to meet your needs, and communicating about your service requirements.

We also use information to enhance our services and website experience. This helps us identify the corporate floral offerings most beneficial to our clients and how we can better serve the business community in United Kingdom.

Order Handling: Managing your flower orders, deliveries, and payment processing
Communication: Responding to inquiries, giving updates, and providing support
Service Enhancement: Analyzing feedback and usage patterns to improve our offerings
Business Growth: Creating customized corporate programs and subscription services

Information Sharing and Disclosure

RootMallowCurrent respects your privacy and does not sell your personal information to third parties. We only share information when necessary to provide our services or when legally required.

Service Partners

We may share necessary information with trusted service partners who help us operate our business. This includes delivery partners, payment processors, and technical service providers. These partners are contractually obligated to protect your information and use it only for the specific services they provide to us.

Legal Requirements

We may disclose information if required by law, court order, or government request. We may also share information to protect our rights, property, or safety, or the safety of our customers and employees.

Data Security Measures

We treat the protection of your personal data with utmost seriousness and employ suitable technical and organizational safeguards to keep it safe. This includes secure storage, encrypted transmissions, and restricted access to personal information within our organization.

Secure Storage

Your personal data is retained in protected systems with access controls and ongoing security monitoring.

Encryption

We encrypt sensitive data in transit to safeguard information as it travels between your browser and our services.

Limited Access

Access to customer data is restricted to personnel who require it to deliver services.

Although we employ robust security measures, no online transmission method is completely risk-free. We continually update our security practices to guard against emerging threats.

Your Privacy Rights

You hold important rights concerning your personal data. Depending on applicable laws, you may be entitled to access, rectify, erase, or limit how your information is used.

Access: Ask for a copy of the personal data we hold about you
Correction: Update or fix any incorrect personal data
Deletion: Request deletion of your personal data (subject to legal retention needs)
Restriction: Restrict how we process your personal data in specific cases
Portability: Request transfer of your data in a structured, widely used format

To exercise these rights, contact us using the details at the end of this policy. We will reply within a reasonable timeframe as required by law.

Data Retention

We keep personal data only as long as necessary to provide our services and meet legal obligations. Retention durations vary by data type and the purpose of collection.

Typical Retention Periods:

  • Customer contact and order information: 3 years after the last service interaction
  • Payment transaction records: 7 years to satisfy tax and accounting requirements
  • Website analytics data: 26 months for service improvement analysis
  • Marketing preferences: Until you unsubscribe or 2 years of inactivity

Cookies and Site Tracking

We employ cookies and related technologies to enhance your browsing experience and to learn how visitors interact with our site. Cookies let us recall your choices and assess site performance.

You can manage cookie options in your browser settings. Note that turning off some cookies might impact how the site works. For more details about our cookie practices, consult our Cookie Policy.

External Links

Our site may include links to other websites or services. This privacy policy covers only RootMallowCurrent and our site. We do not assume responsibility for the privacy practices of external sites.

We recommend reviewing the privacy policies of any third-party sites you access via links on our site.

Policy Updates

We may periodically revise this privacy policy to reflect changes in our practices, services, or legal obligations. When substantial changes occur, we will update the "Last Updated" timestamp at the top of this policy.

We invite you to review this policy from time to time to stay informed about how we safeguard your privacy.

Contact Us About Privacy

If you have questions about this privacy policy, wish to exercise your privacy rights, or have concerns about how we handle your information, please reach out to us.

Contact Us About Privacy

RootMallowCurrent Privacy Team
19 Lily Lane, London
London, United Kingdom W1K 5JR

Email: [email protected]
Phone: +44 20 7946 0123

For privacy-related inquiries, please include "Privacy Request" in your subject line and provide as much detail as possible about your request. We aim to respond to all privacy requests within seven business days.